Live Nation has introduced a $30 ticket promotion for summer 2026 shows. This decision is in response to amid reports of high ticket prices and pre-sale craze. Fans have expressed exasperation over the costs, with some describing them as unreasonable. The promotion follows Live Nation's strong financial results for 2025, with Ticketmaster continuing to improve profitability. Additionally, SeatGeek has warned that a settlement with Live Nation could solidify Ticketmaster's market dominance.