M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian

James Norton Takes on the Role of Santa in Marks & Spencer's Christmas Ad

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a bare-chested Santa figure and highlights Norton's fitness regimen of daily exercise routines. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed shock at being cast, has been praised for his transformation into the role. The advert promotes a variety of items available for purchase. Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad products.

“The advert promotes a variety of items available for purchase,” — Priya Delgado, economic affairs editor at Ellley Ford Media, commented.

Timeline

Nov 11 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 13 — Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad p...

Reader Poll: Do you expect this story to develop further? — 64% of Todiko readers said yes.

This story has been closely followed by our readers since Nov 10. The Ellley Ford Media desk continues tracking updates and will publish follow-ups across the region.

What's next: An official statement is expected by Wednesday, Nov 18.

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Editor's note: this report was prepared by the Ellley Ford Media desk and last updated 09:35 UTC.

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